Themed Attractions and Resorts (TAR) Malaysia hopes that its new projects in Johor, which will be launched later this year and in 2014, will increase tourist spending by 25 percent and length of stay by at least two days.
"The whole idea (of developing Johor) is to increase stays and spend to a more respectable level from now," said Tunku Ahmad Burhanuddin, Chief Executive Officer of TAR.
Out of the 11 new attractions to be opened in Johor, six are being developed by subsidiaries of Khazanah Nasional Bhd. In particularly, TAR will launch the Little Big Club, Hello Kitty Town and the Lat themed project at Puteri Harbour later this year; while the Ocean Splash and Ocean Quest water parks in Desaru will be opened in 2014.
These attractions are in addition to Johor's most frequented destinations in 2011 - Danga Bay, Gunung Ledang, Tebrau, Plaza Angsana and Desaru.
In an interview with Business Times Malaysia, Ahmad said, "Within the next five years, we would have made some kind of mark."
"Once we have that, the attraction becomes much more. We are now starting from ground zero. Once we get more people to come, there will be more attractions and products."
"Once we have that, the attraction becomes much more. We are now starting from ground zero. Once we get more people to come, there will be more attractions and products."
This is expected to encourage tourists to visit Johor and stay there longer, he explained, adding that TAR's Johor projects are targeting a 50:50 split between foreign and local visitors.
Much like Ocean Quest and Ocean Splash, Puteri Harbour is eyeing 500,000 visitors during its first year of operations.
Meanwhile, Legoland, which is scheduled to open in 15 September, expects to bring in one million visitors during its first year.
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